What is the AQ Academy?
AQ Academy is the ultimate masterclass in audio advertising, created by SXM Media’s audio experts from SiriusXM, Pandora, and Stitcher, who pioneered this space. AQ Academy is designed for Marketing, Media, and Creative professionals looking to sharpen their audio advertising knowledge and skills, and earn badges and certificates along the way. Get all the skills you need to confidently build audio into your marketing mix, produce creative that resonates, and measure campaign success.

What does “AQ” stand for?
Let’s quickly define “AQ.” It stands for “Audio Quotient,” and it’s a way to gauge your audio intelligence. (Yeah, it’s like “IQ” or “EQ,” but a lot more useful to you and your career.)

Is the AQ Academy free?
Yes! In our commitment to making audio advertising education accessible to everyone, the AQ Academy is free to everyone.

What type of curriculum does AQ Academy offer?
There is something for everyone at AQ Academy, no matter what your career path is. You can choose between two different learning paths to enroll in: AQ Academy for Advertisers and AQ Academy for Creatives.

What certificates can I earn in each of the learning paths?
Choose the certification course that’s right for you—learn new skills, sharpen old ones, and drive impactful results. AQ Academy currently offers six different audio certificates you can start earning today:

AQ Academy for Advertisers

• Digital Audio Advertising Principles Certificate
• Podcast Advertising Foundations Certificate

AQ Academy for Creatives

• Creative Audio Principles Certificate
• Creative Strategy Principles Certificate
• Copy Principles Certificate
• Design Principles Certificate

Why enroll in AQ Academy?
AQ Academy is here to help you learn the ins and outs of digital audio advertising across streaming, podcasts, and satellite through fun, interactive lessons. Get ready to boost your skills and audio knowledge.

What are the benefits of AQ Academy?

1. Open to every level: Whether you’re already investing in digital audio advertising or still learning the ropes, you can start your education in audio marketing today.
2. Get certified: Build the confidence to succeed—choose AQ Academy courses most relevant to you, or take ALL the lessons to become a Digital Audio Advertising All-Star!
3. Exclusive content: Courses are self-paced and accessible from any device, anywhere! Access downloadable case studies, study guides, thought leadership, and exclusive interviews from the pioneers of audio advertising.

How often do new courses get added or refreshed?
We’re passionate about sharing our knowledge about all things audio advertising, so once you’re enrolled, we’ll make it easy and alert you to new course curriculum, specialized content, and best practices added!

Can I get a sneak peek at the different courses within each certificate track?
Yes! We have a wide range of topics that are covered in each of the certificate tracks—designed to give you the foundations you need to get started in audio advertising!

Download this PDF to learn more about our courses

How do I earn a certificate?
To successfully earn a certificate, only two requirements are needed:

Successfully complete all courses in a learning track
Pass the certificate assessment at the end

I’m not sure if I’m the right fit. Who is best for this program?
YOU! AQ Academy is open to all professionals and students of all levels looking to increase their proficiency in audio advertising. If you’re interested in Marketing, Strategy, Media Planning, Media Buying, Broadcast/Digital Audio, Advertising, or Creative Development, the AQ Academy has something for you.

My schedule is unpredictable and I need flexibility. Can I still get certified?
Absolutely. All courses are available on-demand and are self-paced, so you can enroll and complete your audio certificates based on your schedule.

How do I enroll?

Enrolling is easy!

1. Fill out the registration form at: https://www.aq.academy/sign-up
2. Check your email to set up your log-in and password (note: email comes from no-reply@aq.academy and may have up to a 30-minute delay. If nothing comes through, check your spam filters.)
3. Once set up, AQ Academy will ask you to reset your password—when complete, you’ll receive a success message and be prompted to sign in.
4. At the sign in page, enter user name (email) and new password.
   Success! You’re now able to get started at AQ Academy!

Do I have to complete classes within a specific time frame?
While AQ Academy is flexible to your personal learning schedule, we do strongly encourage completion of a certification track to be completed within 60 days.

Will my audio certificates expire?
Unfortunately, yes. The certificates earned in the AQ Academy for Advertisers learning path expire after one year. But we make it easy for you to renew your audio certificate—we’ll send you a reminder email!

Can I download the audio and video clips?
The audio and video clips are only available within the AQ Academy platform; however, all of the study guides, glossaries, case studies, and eBooks are available for download!

Does the AQ Academy offer digital badging to share with my network?
Yes! We have partnered with Credly’s Acclaim platform to provide you with a digital version of your credentials. Digital badges can be used in email signatures, websites, digital resumes, and on social media sites, such as LinkedIn, Facebook, and Twitter.

What are the benefits of a digital badge?
We want you to share your AQ Academy achievements proudly! Digital badges issued through Credly makes it easy for you to share your earned audio certificates with your digital network in a way that is simple, trusted, and verified.

Can I share my AQ Academy log-in with others?
There’s no need! AQ Academy is free to everyone by enrolling at https://www.aq.academy/. Encourage your colleagues and peers to sign up to build their own learning path in audio advertising. Better yet, see who can get certified faster! Materials are not made to replicate or redistribute in any way.

Have other questions? Or want to know more about how certification can help advance your career and business?
Contact help@aq.academy any time.